º copywriting                                                                                                             Eric Twelker
º strategic positioning                                                                                   ph: (206) 372-0878
e: eric(at)twelker.com

Portfolio > Sales Materials


Collateral for business-to-business partners, vendors, and customers.

Sales Kit, Aramark

Aramark's Sports & Entertainment division promotes rental spaces and managed services at national sports and entertainment venues. This sales kit details the rental spaces and event services available at ten historic baseball stadiums, including Coors Field, Oriole Park and Camden Yards, Shea Stadium, and Turner Field. The copy delivers important information for event planners while conveying the tradition and spirit of the sport: elements that make any event a uniquely special experience.

Sales Kit - Aramark    

Seahawks Stadium and Exhibition Center  

Qwest Field Event Center (until 2003, Seahawks Stadium & Exhibition Center) is not only home to the 2005 NFC Champions, it's also one of Seattle's top sites for corporate functions, trade shows, and private events. I worked with stadium operator First & Goal to create a compelling brochure that promotes rental spaces and services.    

consumer collateral - ehome brochure


AOL Mobile  

AOL Mobile needed a partner messaging kit that helped wireless carriers develop promotional copy for consumer advertising and collateral. I wrote a series of datasheets and FAQs for AOL Mobile’s AIM and ICQ products for SMS and Web-based cellular phones   

sales collateral - AOL Mobile

Microsoft Windows XP Media Center Edition

After helping Microsoft's eHome team define positioning and messaging for the operating system for Media Center PCs, I wrote sales materials for partners, retailers, and channel customers:
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