º copywriting                                                                                                             Eric Twelker
º strategic positioning                                                                                   ph: (206) 372-0878
e: eric(at)twelker.com

Portfolio > Press Materials


Twelker Communications crafts press releases, backgrounders, reviewers guides, and other PR materials that provide exactly the information journalists are looking for--and precisely the message you want to deliver.

Microsoft Windows XP Media Center Edition
Reviewer's Guide 


An effective reviewers guide helps evaluators quickly navigate and test product features, in turn improving the quality and accuracy of reviews. This comprehensive guide was praised by journalists as a well-organized, clearly-written information resource.
Available for download at Microsoft.com:  

Related:


Network Magic
Reviewer's Guide

Pure Networks' Network Magic sets up, manages, and protects the connections and devices on your home network. I wrote a reviewers guide that provides a step-by-step walkthrough of the interface and features for technical reviewers. 


Related Professional Experience


Public Relations Supervisor, Sierra Entertainment
Public Relations Manager, KillerApp Communications

I've created and managed publicity campaigns for dozens of PC entertainment products. 

At Sierra Entertainment....

At KillerApp Communications, clients included...

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