º copywriting
Eric Twelker
º strategic positioning
ph: (206) 372-0878
e: eric(at)twelker.com
Portfolio > Web
Microsoft TV
Microsoft TV provides software that enables cable and broadband providers to deliver innovative TV services over digital cable or broadband (IPTV) services.
As part of a large-scale rebranding project, I wrote much of the content on the redesigned Web site. as well as updated division and product positioning, a branding style guide, and other sales and consumer collateral.
Nintendo
Nintendo Wi-Fi Connection is an online service run by Nintendo to facilitate free Internet play in compatible Nintendo DS and Wii games through a Wi-Fi connection. The service logged over 40 million connections from over 1.3 million unique users worldwide in the first four months.
I helped define the site's content areas and messaging goals and then wrote clear, inviting copy that demonstrated the service's ease of use, compelling game content, and supported game platforms. Content included Flash-based tutorials (1) (2) game descriptions, game system overviews, and support pages.
Matsushita Avionics Systems (now Panasonic Avionics Systems)
Panasonic Avionics Corporation (PAC) is the world's leading supplier of in-flight entertainment (IFE) and communication systems.
I wrote Web content across the redesigned Web site, including product overviews, sales information, a company backgrounder, and support pages.
MedData
This Web site promotes MedData's billing and data management services for emergency medicine providers. In addition to site-wide copy, I created the signature 'mousescope' (''stethamouse'?) visual element, which was also featured in a series of trade ads.
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