º copywriting                                                                                                             Eric Twelker
º strategic positioning                                                                                   ph: (206) 372-0878
e: eric(at)twelker.com

Portfolio > Consumer Collateral


Travel Brochure: Seattle Southside Vacation Planner

The cities of SeaTac and Tukwila needed a compelling resource to encourage tourists to stay, dine, and spend time in the communities just south of Seattle. This 40+ page planning guide is a magazine-formatted guide packed with accomodations, dining, events, and attractions in the Seattle Southside area. 

As part of the campaign, I developed a tagline--"The Pacific Northwest Starts Here"--and produced the concept and copy for an advertising campaign that ran in Sunset Magazine, among other outlets.   

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Retail Brochure: Microsoft Windows XP Media Center Edition  

Microsoft's eHome division needed an in-store takeaway brochure that educated consumers  about the capabilities of Media Center PCs, a new segment of entertainment-centric  PCs powered by Microsoft Windows XP Media Center Edition. This brochure includes product features, techical specs, and testimonials.The brochure was distributed at major consumer electronics retailers, such as Best Buy and Circuit City.   

consumer collateral - ehome brochure
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