º copywriting
Eric Twelker
º strategic positioning
ph: (206)
372-0878
e: eric(at)twelker.com
The cities of SeaTac and Tukwila needed a compelling resource to encourage tourists to stay, dine, and spend time in the communities just south of Seattle. This 40+ page planning guide is a magazine-formatted guide packed with accomodations, dining, events, and attractions in the Seattle Southside area.
As part of the campaign, I developed a tagline--"The Pacific Northwest Starts Here"--and produced the concept and copy for an advertising campaign that ran in Sunset Magazine, among other outlets.
Related:
Microsoft's eHome division needed an in-store takeaway brochure that educated consumers about the capabilities of Media Center PCs, a new segment of entertainment-centric PCs powered by Microsoft Windows XP Media Center Edition. This brochure includes product features, techical specs, and testimonials.The brochure was distributed at major consumer electronics retailers, such as Best Buy and Circuit City.